Campaign work at ecobee
The ask: To adapt and iterate on the “More than a baby monitor” campaign for a variety of channels, including Instagram, Twitter, and email.
The execution: New copy and creative concepts that build on the core campaign to introduce the base product and highlight specific product features.
Sweet Dreams Baby Kit introduction.
Feature focus: HD Audio for SmartCamera.
Email: A communication that aligns with the “More than a baby monitor” campaign and touches on 5 core benefits: HD audio, HD video, two-way talk, Spotify Connect, and product versatility.