Jeep 4xe Hybrid
The problem: Not only do consumers think Jeep 4xe is fully electric, its potential as an adventure vehicle got lost in perceptions of electric: That electric is dull, that electric is soft, that electric limits adventure.
The opportunity: Limitations aren’t Jeep. Let’s stake a claim as the hybrid leader by showing that Jeep stands for freedom, passion and adventure. Jeep is truly limitless.
Dig Up a Legacy
Jeep has taken us beyond the ordinary for 82 years. To highlight how the Jeep 4xe Hybrid will take that legacy further, archeology sites and related OOH appear in extraordinary places. As the public digs into Jeep’s rich history, they’ll learn how the 4xe’s hybrid features will push them to places they’ve never been.
Jeep has taken us beyond the ordinary for 82 years. To highlight how the Jeep 4xe Hybrid will take that legacy further, archeology sites and related OOH appear in extraordinary places. As the public digs into Jeep’s rich history, they’ll learn how the 4xe’s hybrid features will push them to places they’ve never been.
A partnership that celebrates Jeep 4xe’s electrifying hybrid ability to evolve the 4x4 experience, kicked off with a cover feature. An extended campaign takes a nature doc approach, as well as AR-enhanced ads that highlight Jeep 4xe’s highly-evolved hybrid features.
A sense of the extraordinary continues in the lower funnel, where messaging provides clear proof points for 4xe’s capabilities.
Creative Direction: John Stoll, Freddy Orlando, Lauren Riddoch
Concept / Art Direction: Gui Nobrega
Concept / Copy: Shaun Roncken
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