MLB The Show ‘24

The challenge: Casual gamers think MLB The Show is too deep in the baseball weeds

The approach: Let’s change the conversation. Instead of a destination for baseball expertise, let’s re-frame MLB The Show as a destination for baseball love. Let’s make the conversation all about what the game unlocks for you: The stars, the community, the culture, the history, and most of all, the path to glory.

The Cover Athlete Reveal

In 2024, we went on a hunt for a star whose family and culture unlocked his path to glory. To reveal our cover athlete to the world, we invited our audience to hop on a local Dominican bus to see the places, meet the people, and eat the food that unlocked his path.

Hosted by Dominican Hall of Famer David Ortiz, we live-streamed The Ride to Reveal, a documentary that revealed Vladimir Guerrero Jr. as the face of MLB The Show ‘24.

Continue to Unlock Your Path
As the campaign continued to unfold, we showcased all of the different ways MLB The Show ‘24 can unlock your path to glory.

Unlock History

Unlock Another Level with Vlad Jr.

Unlock Your Dreams

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