Live Nation

The ask: To create an engaging campaign for Concert Week that drives sales by giving fans a moment of joy through connection.

We encouraged Live Events as a place to meet up with your tribe and show patriotism to your nations during Concert Week and beyond.

Since tickets are just $25, fans are encouraged to mix and match their favourite artists, creating a lineup that is uniquely their own.

The ask, part 2: To improve the concertgoing experience and show how Live Nation is different from other forms of entertainment.

The answer: A passport that grants fans bonus access to the events they love.

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