MLB The Show Collector’s Edition

Baseball is deeper than the numbers. It’s about legends, underdogs, and history-defining moments. MLB The Show 24 embraced this truth, with a groundbreaking collector’s edition that
celebrated the often-overlooked pioneers who shaped the sport. The cover, inspired by vintage Negro League posters, wasn’t just packaging, it was a storytelling artifact.

We announced through a video that honored Black-owned newspapers and their role in preserving baseball history, turning a standard game launch into a cultural event. Every sale generated donations to the Negro Leagues Baseball Museum, making the campaign more than just marketing, it became an act of preservation.

The Award-Winning Results

With the Collector’s Edition at its core, the launch campaign for MLB The Show 24 broke through with 22 million impressions. Fans drove 362,000 shares, sparking 62,000 conversations, representing a record-breaking increase for the franchise, earning a Gold Clio Award.

Creative Direction: Davide Vismara
Art Direction: Keith Locke, Sebastian Perez
Design: Dan Kennedy
Package Copy: Joe Bianco
Copy / Script: Shaun Roncken

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