MLB The Show ‘24

The challenge: As baseball leans deeper into analytics and further from the heart-pounding moments that made it America’s pastime—we needed to reignite the passion and cultural presence of baseball for a broader audience beyond its core fans.

The answer? Stories. If modern baseball has reduced players to data points, let’s resurrect the human stories buried in the spreadsheets.

The cover athlete reveal: Instead of a typical hype-driven announcement, we took a documentary crew to unlock Vladimir Guerrero Jr.’s roots in the Dominican Republic. Hosted by Hall of Famer David Ortiz, we explored the elements that shaped him—his family’s major league legacy, the music, the food, and the deep ties between his homeland and the sport.



Unlock Your Path to Glory
As the campaign unfolded, we continued to tell baseball’s most important stories, to show fans all of the different ways MLB The Show ‘24 can unlock their path to glory.