Jeep 4xe Hybrid

The problem: Not only do consumers think Jeep 4xe is fully electric, its potential as an adventure vehicle is lost in consumer perceptions of electric: That electric is dull, that electric is soft, that electric limits adventure.

The opportunity: Limitations aren’t Jeep. Stake a claim as the hybrid leader by showing that Jeep stands for freedom, passion and adventure. Jeep is truly limitless.